A lot of people have heard of digital outof home (DOOH) advertising, but very few of them know what it really is. The way out of home advertising has revamped restaurant table tops is very distinctive. As per a recent search, Covid-19 restrictions made 64 percent of consumers more willing to spend money on dining out, than they were ready for before the pandemic spread. Digital brand marketers who want to get the attention of customers with customized, creative, and competitive content now have a timely opportunity to do so. They can use programmatic DOOH advertising to reach users in a measurable and more captivating manner. In this blog post, we will discuss how out of home advertising can revamp restaurant table tops across Canada.
The Potential of Out Of Home Advertising in Canada
According to Brand Minds, brand marketers traditionally invest in traditional media including radio, print, broadcast, social media, and digital, with out-of-home (OOH) spending accounting for only 6% of overall marketing budgets in 2021. However, with the programmatic DOOH advertising sector now positioned to be among the fastest growing forms of advertising (increasing by roughly 14.6% this year), it presents a useful way for
food service brands to direct more annual or campaign-specific spending into the
medium.
In an October 2021 study conducted by Vistar Media and MFour, it was found that OOH
formats were perceived as more trustworthy and relevant than advertisements on
other platforms, with 58% of respondents saying they are very likely or likely
to believe the messages in OOH advertisements, 88% saying they like programmatic digital OOH,and 71% saying they can relate to the messages displayed on OOH screens.
A notable Canadian quick-service restaurant chain is a fantastic illustration of the success that can be achieved with DOOH. It was exceptionally successful in boosting foot traffic for those exposed to the campaign, with a 52-percent lift compared to those who did not see the DOOH advertisements, by utilizing numerous location-based methods,
including both a data-driven audience and proximity targeting.
With all of this in mind, here are sometips for restaurant brand marketers on how to include programmatic digital OOH advertising more successfully into their marketing strategy and improve ROI after they execute:
1) Adding Geospatial Data to Location-Oriented Strategies
In the area of programmatic advertising, geospatial data from client smartphones has been a fantastic advancement since it enables marketers to map exactly where consumers are throughout the day. Out-of-home advertisers can place out of home advertising to generate many touchpoints throughout a person's day and reach the consumer at likely conversion periods thanks to the technology and this data now being
available. For instance, a food service company might easily adjust media
placements to reach particular customers at different locations and times as
they travel around the real world, targeting hungry early morning commuters
with breakfast advertisements and office workers before lunch. The
establishment becomes etched in their minds when deciding between a fast snack
and a big dinner, thanks to the creation of these numerous touchpoints.
2) Staying Flexible With DOOH Creative
Digital out-of-home advertisement scan move, play videos, and play audio to catch and retain Canadians' attention. They can also alter based on triggers like the weather, the results of sporting events, or the time of day. This can increase ROI because advertising a drink on the patio when it's warm and sunny is more appealing to customers than when
it's raining. While DOOH technology may be relatively new to some marketers,
brands have kept pushing the limits of creativity to draw consumers' attention
in novel ways. To maximise the return on their DOOH investment, restaurant
brand marketers must be flexible enough to adjust and strategically shift as
needed depending on these findings.
3) Making it DOOH Omni Channel to Get More ROI
Given that traditional media has historically been the go-to, tried and tested medium, some marketers may not have approached DOOH with the same table stakes mentality, but they must shift their focus to cutting-edge and novel approaches. Being a
significant piece of the marketing pie, DOOH is simple to incorporate into
current campaigns without increasing the production cost. Brands frequently
spend millions of dollars creating attractive video content, yet it is only
used on one or two platforms. By displaying this advertisement on DOOH screens,
they may increase its exposure and potential audience without having to alter
it.
Even though out of home advertising is still new to many organizations and some marketers are unclear of how to begin incorporating the medium into their
plans, it can be simplified and doesn't have to be difficult. Choose a partner
who is intimately familiar with the market, such as a programmatic solution
like Oongalee, if you want to get the most out of your DOOH efforts and take
advantage of the current consumer interest in dining out.
Oongalee is not just another out of home advertising platform. It has totally revamped restaurant table tops in Canada. There are three ways Oongalee has revolutionized the food service industry:
1) Oongalee is an Interactive Digital Assistant for Your Restaurant
You can now meet the ever-changing demands of your customers at the restaurant with an interactive device like Oongalee. It is specially designed to be flexible with the demands of customers, and displays digital menus, order number countdowns. Oongalee
even has an ‘Excuse Me’ feature that customers can use to call the server, and
they can pay the bill through it too.
2) Your Customers Can Charge Their Phones With Oongalee
A lot of customers face adilemma when they enter a restaurant: their devices are dying out. If you need to charge your phone, you can now do that easily with Oongalee. Just place your order with us and let your phone charge as you wait for it to arrive!
3) You can raise the National Advertising Revenue with Oongalee
Your restaurant can make profits as the National Advertising Revenue (NAR) increases. You can now consider multiple profit sharing opportunities as a restaurant, thanks to
Oongalee helping you sell ads.
